As a beauty salon owner, at some point you will be asking yourself ‘how can I increase my income?’. Well, sit back and get ready to take your business to the next level as we have crafted our top 4 tactics that you can use to help upsell your services or products to your customers without being ‘pushy’. And if you’re doing these right, you can make over $120 on every client. Yeah, you read it right...
So here we are:
1. Upsell during the treatment and make it relevant:
You know a friendly conversation opens every door. Keep every conversation professional but make sure you ask lots of questions, and most importantly, listen out for every detail your client tells you, as their plans and problems. This way you'll be able to find and suggest products and treatments to suit them and their needs. Smart right? For example, Susan is going on holidays but she can’t get lash extensions done. This gives you the opportunity to suggest Lash V Lash Growth Serum, which gives her longer, fuller lashes in a matter of weeks! The more relevant you make your product for your client, the less ‘pushy’ and more natural it comes across when you get to the counter and upsell.
2. Product placement:
Product placement is super important in your business. Always make sure the products you sell are visible in your waiting area so your client can have a little gawk at what you have to offer. Let them get a touch and feel for the product. If you spot your client looking at the products, give them some advice on how it can help them somehow. Take Rich Brow Soap as an example. It is a best seller because it’s so easy to have it open for your clients to try. They always fall in love after smelling the sweet candy scent. Give them a mirror, a spoolie and teach them how to up their brow game.
3. Sell packages:
Packages are a perfect way to offer value to your clients while your business can benefit from the profit of the upsell. Think about what type of packages would entice your clients and calculate suitable prices. Be sure to include packages that are a combination of services with retail items. As an example, they will pay for your brow service, but for only X amount more, they get a Lash V Brow Growth Serum & Brow Ink Stain Kit to keep their brows perfect at home.
4. Free service:
Everyone loves a free service! So introduce the use of your retail products into the end of your service for free. Your clients will love it! After a quick touch up with Pomade Brow Balm or Brow Ink Stain Kit, they will certainly want to keep that look at home. These little introductions of products will make your client immediately think "I NEED THIS"! So with a super quick free service, not only your clients will love you, as will your bank account!
All these tactics have been proven successful, but remember: consistency is key. You can make up to $120 per client if you upsell well, so it’s worth doing it on every client. Now that we have shared our little secrets, get out there and put it into practice!
Happy upselling babe xx