Running a lash business can be rewarding, empowering, and financially successful — but it also takes strategy, consistency, and smart investments to truly scale your income. Whether you’re an emerging lash artist or an experienced pro looking to boost your bottom line, here’s how to increase profit without burning out.
1. Know Your Numbers (And Raise Your Prices Smartly)
Understanding your cost per service is key. Track how much you spend on products, tools, rent, and time — and ensure your prices reflect that. If your books are full and you're still scraping by, it's time to raise your rates (with a notice to loyal clients).
Shop quality lash promade and premade fans with value for money and keep your clients' coming back again and again.
💡 Pro Tip: Clients don’t mind paying more if the quality, professionalism, and experience match the price.
2. Offer Value-Driven Add-Ons
Don’t just do lashes — upsell! Add small, high-profit services like:
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Lash baths using One V Salon's Lash Foam Cleanser
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Lash serum upsells (like our top-rated Lash Growth Serum)
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Brow lamination or tinting packages
These services don’t take much more time, but they do add to your income.
3. Retail = Recurring Revenue
Stock salon retail items your clients already want — lash growth serums, cleansers, brow kits. A great example is the Glow Up Essential Beauty Kit, which clients can take home and fall in love with.
💰 Retail tip: Keep retail near the front of your salon or visible in your lash bed area, and mention it during consultation, use retail products like Lash Foam Cleanser, lash growth serum or brow soap during service or as an aftercare product.
4. Buy Smarter, Not Cheaper
Your product costs affect your profit — but cheap glues and fans will cost you in lost clients. Instead, buy high-quality, high-yield products in bulk or bundles.
✔️ Try 10D Promade Loose Fans for fast volume sets
✔️ Stock Maxima Hold or Triple Threat Glues for retention that keeps clients coming back
✔️ Use pro kits that allow you to service more clients like our Brow Lamination & Lash Lift Kit or our Brow Liquid Dye Combo Kit for higher service margins
5. Streamline Your Schedule & Policies
Time is money — so make it work for you.
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Use online booking with deposits to reduce no-shows
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Block “power sessions” for high-ticket clients
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Create cancellation policies that protect your time
The more structure you add, the more consistent your income will become.
6. Get Visible (Even If You Hate Social Media)
If people can’t find you, they can’t book you. Use social media for:
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Before-and-after reels
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Client reviews
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Lash tips that build trust
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Behind-the-scenes salon content
You don’t need to go viral — you just need to stay top of mind.
Final Thoughts
Running a lash business is more than just perfecting your fans — it’s about thinking like a CEO. With the right tools, pricing, upsells, and marketing, you can earn more while working smarter — not harder.
Ready to level up your lash income?
SHOP our retail range to earn more profit
