Same lift. Same client experience. A fraction of the cost per use — here's the actual math.
Most artists choose their lash lift products based on results and ease of use, which makes sense — that's what clients see. But there's a number most artists never actually sit down and calculate: what does this kit cost you, per client, once you break it down?
Here's the math on Lash V's new Pump Bundle (Steps 1, 2 & 3) — and why it's worth doing this calculation for whatever you're currently using too.
The Actual Numbers
The Lash Lift & Brow Lamination Pump Bundle covers all three steps — Lifting Lotion, Neutralising Lotion, and Nutrition Oil — and is rated for 30 full uses per kit.
- Regular price: $119.85 → $3.99 per client, product cost, for the entire 3-step treatment
- Currently on sale: $95.88 (20% off) → $3.20 per client
That's the full lift or lamination — all three steps — for under four dollars in product cost. Whatever you're charging clients for a lash lift, that's the margin math working almost entirely in your favour before you even factor in your time.
What That Actually Means for Your Margin
Say you're charging somewhere in the $100–$120 range for a lash lift or brow lamination — a common rate for the service. Here's what that looks like once you subtract product cost:
| You charge | Product cost (regular) | Your margin | Product cost (on sale) | Your margin |
|---|---|---|---|---|
| $100 | $3.99 | $96.01 | $3.20 | $96.80 |
| $120 | $3.99 | $116.01 | $3.20 | $116.80 |
That's over 95% margin on product cost alone, before you've even factored in your time as the real cost of the service. The product itself is genuinely one of the smallest line items in the appointment.
Why the Pump Format Specifically Matters Here
The cost-per-use math isn't just about the bundle price — it's about what you actually use per application. Sachets and open bottles are easy to over-pour without realising it, especially mid-appointment when you're focused on the client, not measuring precisely. A pump gives you a consistent, controlled dose every single time, which means:
- No guessing how much is "enough"
- No accidentally using 1.5x what you need because pouring is imprecise
- The 30-use estimate is actually achievable, instead of quietly running out at use 22 because early applications were slightly overpoured
In other words: the pump format isn't just more convenient — it's the thing that makes the $3.99-per-client math actually hold up in your real, busy salon day.
Quick Refresher on What You're Actually Using It For
A classic lash lift or brow lamination runs through the same three steps every time:
- Step 1 — Lifting Lotion: softens the structure so it can be reshaped
- Step 2 — Neutralising Lotion: locks the new shape in place
- Step 3 — Nutrition Oil: conditions and restores after the first two steps
All three are now in the pump format, so the whole treatment — start to finish — comes from bottles built for consistent, no-waste dosing.
The Bigger Picture
Run this same math against whatever you're currently using. Multiply your cost-per-client by how many lifts or laminations you do in a week, and the difference between "roughly $4" and "roughly $7 or $8" adds up fast — without changing anything about your technique, your client experience, or your pricing.
The product doing the job well is table stakes. The product doing the job well and costing you less per client is the actual upgrade.
